Mass V Niche
A mass audience is when a product is aimed at a large group of people. This also means that the product has a larger budget due to it being aimed at a wider range of people.
A niche audience is when a product is only aimed at a small group of people. This means that the product has a smaller budget and is something specialist or specific that will only appeal to a small amount of people.
A film that will appeal to a mass audience is Toy Story. This is made by the company Pixar which is owned by Walt Disney Studios which is a large conglomerate. This means that the films that they create can appeal to a larger range of people as a lot more people already know about the company and the type of films that they make. Also there can be advertising across lots of different platforms due to it being a cross media company.
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