I agree with the mark that I have been given by my peer assessed. This is due to reading through the mark scheme.
Wednesday, 13 December 2017
LO3: Peer Assessment
I agree with the mark that I have been given by my peer assessed. This is due to reading through the mark scheme.
Wednesday, 6 December 2017
Active Audience Theory
Passive Audience - The media has a negative effect on different groups of people
Active Audience - Most people are able to filter the content themselves
Other school of thought - we are able to filter and adapt to content in the media
Gaulenlett - 1995 - The passive audience theory is a backwards model
We have uses and graduations (McQuail - 1972) theory - people use edia for their own purposes and pleasure. It is for their own enjoyment to have escapism and problem solving.
example - don't watch Hollyoaks to learn certain things like rape we watch it to talk to our friends about it
Active audience theory provides a more positive outlook in the effects of the media
Hall (1980) - encoding / decoding model.
Media products have encoded to d
Preferred reading - by audience depending on their background but accepts the dominant viewpoint
Negotiated reading - particularly agrees with meaning
Oppositional reading - meaning understood but don't agree and think the opposite
Aberant - gets the completely wrong meaning entirely (copycat theory)
Audiences from their own background could have the aberrant reading due to their upbringing. Most people are the preferred reading or negotiated reading.
Twitter, Facebook, Instagram and Snapchat is a moral panic particularly on young people- Addiction (antisocial media), Stalking and obsession with another person becomes the norm, Obsession and unhealthy relationships become a problem, unrealistic body images and expectations for bodies, highly edited images, nudes and explicit images, cat fishing, pedophilia and grooming.
http://edition.cnn.com/2016/02/24/health/teen-dating-abuse-thatsnotlove-one-love-foundation/index.html
"Identify the potential impact of a media product you have studied on the audience"
Active Audience - Most people are able to filter the content themselves
Other school of thought - we are able to filter and adapt to content in the media
Gaulenlett - 1995 - The passive audience theory is a backwards model
We have uses and graduations (McQuail - 1972) theory - people use edia for their own purposes and pleasure. It is for their own enjoyment to have escapism and problem solving.
example - don't watch Hollyoaks to learn certain things like rape we watch it to talk to our friends about it
Active audience theory provides a more positive outlook in the effects of the media
Hall (1980) - encoding / decoding model.
Media products have encoded to d
Preferred reading - by audience depending on their background but accepts the dominant viewpoint
Negotiated reading - particularly agrees with meaning
Oppositional reading - meaning understood but don't agree and think the opposite
Aberant - gets the completely wrong meaning entirely (copycat theory)
Audiences from their own background could have the aberrant reading due to their upbringing. Most people are the preferred reading or negotiated reading.
Twitter, Facebook, Instagram and Snapchat is a moral panic particularly on young people- Addiction (antisocial media), Stalking and obsession with another person becomes the norm, Obsession and unhealthy relationships become a problem, unrealistic body images and expectations for bodies, highly edited images, nudes and explicit images, cat fishing, pedophilia and grooming.
http://edition.cnn.com/2016/02/24/health/teen-dating-abuse-thatsnotlove-one-love-foundation/index.html
"Identify the potential impact of a media product you have studied on the audience"
LO6: Negative Representation of Ethnicity Media Effects
Alvarado (1987) and Hall (1995) - Ethnicity, "exotic, dangerous, humorous, pities"
Turton (2014) - hooligans, trouble causers, black and Asian boys
Lloyd (1995) girls as "double deviant" - trouble causers but shouldn't be because they are "women"
Blurred Lines - Robin Thicke
Robin Thicke's song blurred lines sexualises women in the song and it is about unconsented sex. This could degrade women and have a negative impact on them.
http://www.independent.co.uk/arts-entertainment/music/news/robin-thickes-number-one-single-blurred-lines-accused-of-reinforcing-rape-myths-8667199.html\
Turton (2014) - hooligans, trouble causers, black and Asian boys
Lloyd (1995) girls as "double deviant" - trouble causers but shouldn't be because they are "women"
Blurred Lines - Robin Thicke
Robin Thicke's song blurred lines sexualises women in the song and it is about unconsented sex. This could degrade women and have a negative impact on them.
http://www.independent.co.uk/arts-entertainment/music/news/robin-thickes-number-one-single-blurred-lines-accused-of-reinforcing-rape-myths-8667199.html\
LO6: Media Effects Summary
Media Products that could create Moral Panic
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For the target audience of men, women are sexualised and shown to be skinny with large breasts. This has a negative effect on how women will think of themselves and view themselves as they may feel undesirable if their body does not match that that has been portrayed in the media. Unachievable body images may cause women to want to have plastic surgery in order to create this perfect self image, however then they may be looked down upon by men due to doing this. The sexualisation of women in the media may also lower women's views of themselves and make them think that they are only useful for sex and feel objectified by the way that they have been portrayed. Male Gaze
- Film
- Newspapers
- Video Games
- Music
Passive Audience Theory - Supported by the rise in advertising
Mass media and moral panics - Stanley Cohen
Hypodermic Syringe
"Copy Cat" acts - When people are said to be so heavily influenced they will carry out violent acts
Moral Panic at the moment about the way on which certain media products and how they can have a negative impact on body image and gender roles
Magazines have a negative impact on body image and gender roles
Women's magazines - women and sex are viewed as objects
For the target audience of men, women are sexualised and shown to be skinny with large breasts. This has a negative effect on how women will think of themselves and view themselves as they may feel undesirable if their body does not match that that has been portrayed in the media. Unachievable body images may cause women to want to have plastic surgery in order to create this perfect self image, however then they may be looked down upon by men due to doing this. The sexualisation of women in the media may also lower women's views of themselves and make them think that they are only useful for sex and feel objectified by the way that they have been portrayed. Male Gaze
Women in magazines have direct gaze to the audience. The women on the front cover of the magazine are shown to be in a similar pose to that of the one on the front of nuts magazine. This shows that she is an ideal self to women buying the magazines.
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