LO6: Media Effects Summary

Media Products that could create Moral Panic

• Film
• Newspapers
• Video Games
• Music 

Passive Audience Theory - Supported by the rise in advertising 

Mass media and moral panics - Stanley Cohen 

Hypodermic Syringe 

"Copy Cat" acts - When people are said to be so heavily influenced they will carry out violent acts

Moral Panic at the moment about the way on which certain media products and how they can have a negative impact on body image and gender roles

Magazines have a negative impact on body image and gender roles

Women's magazines - women and sex are viewed as objects 

For the target audience of men, women are sexualised and shown to be skinny with large breasts. This has a negative effect on how women will think of themselves and view themselves as they may feel undesirable if their body does not match that that has been portrayed in the media. Unachievable body images may cause women to want to have plastic surgery in order to create this perfect self image, however then they may be looked down upon by men due to doing this. The sexualisation of women in the media may also lower women's views of themselves and make them think that they are only useful for sex and feel objectified by the way that they have been portrayed. Male Gaze

Women in magazines have direct gaze to the audience. The women on the front cover of the magazine are shown to be in a similar pose to that of the one on the front of nuts magazine. This shows that she is an ideal self to women buying the magazines.