- TV adverts
- Newspaper adverts
- Film trailers
The benefit of digital and online technology in terms of advertising a product
- Web reaches a mass audience
- Audience can share market it - Viral marketing
Wednesday, 27 September 2017
LO2 : Starter Task
Three methods of traditional advertising
Thursday, 21 September 2017
Wednesday, 20 September 2017
LO2: Traditional Media
What are the traditional media sectors?
Traditional media sectors -
Traditional media sectors -
- Print (newspaper / magazine)
- Radio
- TV
- Film
- Video games
How were traditional media advertised?
Newspapers -
- Other print media products
- Billboards
- Television
- Film
Radio -
- Ad in newspapers
- Radio
- Billboards
- Bus billboards (local radio)
- NOT television as direct competition
Television -
- Billboards
- Ads on tv
- Newspapers
- Radio
- Magazines
Film -
- Newspaper
- Joint ventures (merchandise & sponsorship deals)
- Television
- Billboards
- Cinematic trailers
- Radio (interviews)
- Magazine (reviews)
- Bus billboards
Video games -
- Televison
- Billboards
- Magazines (specialist genre)
- Reviews
Music - (bands/artists/singles/albums)
- Flyers
- Radio
- Television (MTV)
- Billboards
- Newspapers
- Magazines (Select, Q, Kerrang!, Top of the Pops, Melody Maker)
- Merchandise and Sponsorship endorsements
How are traditional media products advertised digitally?
There is a lot of audience participation in digital advertising
Print - Cosmopolitan magazine
The cosmopolitan uses Snapchat stories in order to advertise to people to buy the magazine. By putting stories on Snapchat and other social media it gives people a taster of what the magazine is like so that they will want to buy it in the future. Cosmopolitan also has a YouTube channel which includes many videos with celebrities, this helps to advertise the magazine as it is another way that people can access the brand and if they enjoy the content shown they will more likely to buy the magazine. The YouTube channel also helps to raise the profile of the brand more. Cosmopolitan also have many other different social media platforms like Twitter, Facebook, Pinterest and Instagram, these all have the same aims which are to promote the brand and give people a preview of the content so that they will want to go out and buy the magazine for themselves.
BBC Radio has many different stations. A lot of their advertising is through the BBC and all of the different parts of the conglomerate. There is advertising for BBC Radio on the BBC website due to the BBC being a large conglomerate company so they have different platforms that they can advertise on. The different Radio stations are advertised by having a section with a direct link to the radio page on the website. This is shown right at the top and is quite central which means that peoples eyes are drawn to it straight away. This is a good advertising technique as it could interest people who visit the website for a different reason. On their radio shows there are adverts for the different stations that could be tuned into, this means that people are diverted to listening to a variety of their content and due to radio being played mainly in cars, the different people in the car could decide to tune into a different station during the next trip they take. BBC Radio are also on many different social media platforms, this means that they create more of a brand for themselves and become more trusted with the public. This means more people will decide to listen to their stations as they are reliable and will give out accurate information when it comes to things such as the news channels. The BBC can use their other media such as their news platform or social media to advertise their radio. There has been a recent article released which has named the greatest BBC Radio presenters, articles like this can help to advertise as it could make people start to listen to the BBC Radio channels instead of other radio stations in order to hear the best presenters for themselves. They also have BBC iPlayer where people can tune in to the radio on laptops and phones, this also has features such as "5 Live In Short" which is a shortened version of the radio show. This gives people a taster of the content so that they are more likely to tune into the full show.
The Emoji Movie is a Sony Picture Animation. They used many different types of advertising in order to get people to want to watch the film. The Emoji Movie had a range of toys that were free of charge in a McDonald's Happy Meal. This was a good form of advertising for the movie due to the target audience of the film being children, this is the age that Happy Meals are aimed at. By The Emoji Movie having the joint venture with McDonald's it would mean that children would be enticed to watch the film due to the toys and boxes being themed around the film, encouraging the kids to want to go and see it. It is also good for McDonald's as people who have already gone and seen the film may choose to go and buy their product due to there being toys based on the movie included in what they were selling. Another way in which the Emoji Movie advertised was through cinematic trailers, these are trailers that are shown in the cinema before a film of the same age certificate is shown. This means that the advert would be exposed to people of the age that the film is aimed at and therefore makes it more likely for people to go and see the film. The trailers show people a preview of what is in store for the film, this will make people want to go and actually see the movie due to them having and idea what it is about and wanting to find out the plot and the story for themselves. The film also included the voices of many celebrities such as James Corden and T.J.Miller. These stars did an interview about the movie which was a form of advertising as the celebrities tell the reasons why they wanted to be in the movie. By them doing this it makes people think that if the film is good enough for a celebrity to star in then it must be a good film to go and watch.
Video games - GTA V
There is a lot of audience participation in digital advertising
Print - Cosmopolitan magazine
- Social Media (Snapchat, Instagram, Facebook, Twitter)
- Apps
- Digital billboards
- Websites
The cosmopolitan uses Snapchat stories in order to advertise to people to buy the magazine. By putting stories on Snapchat and other social media it gives people a taster of what the magazine is like so that they will want to buy it in the future. Cosmopolitan also has a YouTube channel which includes many videos with celebrities, this helps to advertise the magazine as it is another way that people can access the brand and if they enjoy the content shown they will more likely to buy the magazine. The YouTube channel also helps to raise the profile of the brand more. Cosmopolitan also have many other different social media platforms like Twitter, Facebook, Pinterest and Instagram, these all have the same aims which are to promote the brand and give people a preview of the content so that they will want to go out and buy the magazine for themselves.
Radio - BBC Radio
- BBC Website
- Radio
- TV adverts
- Digital Billboards
- Newspaper
- Social media (Twitter, Facebook)
BBC Radio has many different stations. A lot of their advertising is through the BBC and all of the different parts of the conglomerate. There is advertising for BBC Radio on the BBC website due to the BBC being a large conglomerate company so they have different platforms that they can advertise on. The different Radio stations are advertised by having a section with a direct link to the radio page on the website. This is shown right at the top and is quite central which means that peoples eyes are drawn to it straight away. This is a good advertising technique as it could interest people who visit the website for a different reason. On their radio shows there are adverts for the different stations that could be tuned into, this means that people are diverted to listening to a variety of their content and due to radio being played mainly in cars, the different people in the car could decide to tune into a different station during the next trip they take. BBC Radio are also on many different social media platforms, this means that they create more of a brand for themselves and become more trusted with the public. This means more people will decide to listen to their stations as they are reliable and will give out accurate information when it comes to things such as the news channels. The BBC can use their other media such as their news platform or social media to advertise their radio. There has been a recent article released which has named the greatest BBC Radio presenters, articles like this can help to advertise as it could make people start to listen to the BBC Radio channels instead of other radio stations in order to hear the best presenters for themselves. They also have BBC iPlayer where people can tune in to the radio on laptops and phones, this also has features such as "5 Live In Short" which is a shortened version of the radio show. This gives people a taster of the content so that they are more likely to tune into the full show.
Television - Sky TV
- Digital billboards
- Ads on TV
- Radio
- Social Media
Sky TV is a Television Company that is a subsidiary of 21st Century Fox. This television company advertises their products over a range of different platforms. Sky TV uses a lot of adverts on television in order to promote their TV programs and products. They have created adverts with a range of different companies such as Disney Pixar in order to engage their audience more, including children. These help to promote both the companies and could be classes as synergy. These adverts could also be to cross promote different channels as part of Sky such as and advert for Sky Arts on Sky Atlantic and vice versa. The use of celebrities in adverts also helps to advertise the brand due to people thinking of them as a role model and someone that they can trust. Sky have digital billboards showing adverts for their programs along with print billboards as well. These are something that people will see and be intrigued by therefore making them want to watch the program to see if it is something that they would enjoy. Sky also uses social media such as Twitter and Facebook, along with a YouTube channel which holds all of the Sky adverts for different sections of the company. Due to Sky TV being a subsidiary company, there is also advertising for their programs throughout many of the other subsidiary companies that belong to 21st Century Fox such as Fox TV.
Film - The Emoji Movie
- Joint ventures (merchandise & sponsorship deals)
- Television
- Billboards
- Cinematic trailers
- Radio (interviews)
- Magazine (reviews)
- Bus billboards
The Emoji Movie is a Sony Picture Animation. They used many different types of advertising in order to get people to want to watch the film. The Emoji Movie had a range of toys that were free of charge in a McDonald's Happy Meal. This was a good form of advertising for the movie due to the target audience of the film being children, this is the age that Happy Meals are aimed at. By The Emoji Movie having the joint venture with McDonald's it would mean that children would be enticed to watch the film due to the toys and boxes being themed around the film, encouraging the kids to want to go and see it. It is also good for McDonald's as people who have already gone and seen the film may choose to go and buy their product due to there being toys based on the movie included in what they were selling. Another way in which the Emoji Movie advertised was through cinematic trailers, these are trailers that are shown in the cinema before a film of the same age certificate is shown. This means that the advert would be exposed to people of the age that the film is aimed at and therefore makes it more likely for people to go and see the film. The trailers show people a preview of what is in store for the film, this will make people want to go and actually see the movie due to them having and idea what it is about and wanting to find out the plot and the story for themselves. The film also included the voices of many celebrities such as James Corden and T.J.Miller. These stars did an interview about the movie which was a form of advertising as the celebrities tell the reasons why they wanted to be in the movie. By them doing this it makes people think that if the film is good enough for a celebrity to star in then it must be a good film to go and watch. 
Video games - GTA V- Televison
- Billboards
- Magazines (specialist genre)
- Reviews
- Social media
Grand Theft Auto Five is a video game created by the company Rockstar. They used billboards as a large part of their advertising campaign with many of them being positioned around cities, some being so big that they covered the sides of large, high story buildings.These featured the different characters in the game which would make people want to buy the game more as they would want to see these big characters which they had only seen as faces, actually in the video game. This creates publicity and draws attention the the game as it was hard to miss the advertisements and due to the scale of them is made sure that peoples eyes were drawn to them. Before the game was released, Rockstar created a social network called Lifeinvader, this was a parody of Facebook and was set in the GTA world. This allowed Rockstar to promote and publicize the new game and the things that would be possible in it. By this being a parody of a well known social media network it was humorous and therefore meant that people would share the site. This created more publicity for the company and did not cost anything. There was also the use of carefully constructed trailer campaigns which would drop hints and clues about the game and more information was reveled as time went on, This created a feeling of suspense and would encourage people to want to buy the game as they had been left on a cliffhanger only being fed so much information and therefore wanting to have a try at the game their self.
LO2: Key Terms
Advertising -
- Marketing
- Information to the audience
- Creating awareness
Distribution -
- Channel of communication
- How the product reaches the audience
- Shop purchases, downloads
Traditional -
- Pre-internet
Ident -
When a channel only advertises its own programs
Sensationalist language -
When a channel only advertises its own programs
Sensationalist language -
- Language that is exaggerated to provoke a reaction
Web 1.0 -
- 1995-2005
- couldn't comment
- no audience participation
- none interactive
- text, images
Web 2.0 -
- 2005-2012
- Youtube - 2005 none professionals put videos online
- Facebook - 2007
- More interaction
Web 3.0 -
- 2012 onwards
- Learns your preferences
- GPS tagging
- More personal
- Very interactive
Smartphones -
- Black boxes
- Links back to Jenkins
- 2005
LO1: Key Terms
Media Imperialism - One culture impose views on other cultures
Rupert Murdoch's values are repeated using different platforms. His views are shown throughout all of the different media that he uses.
Conglomerate - Made up of companies called subsidiaries. The largest media conglomerates include News Corp/ 21st Century, Warner, Viacom, CBS, Comcast, Sony, Disney company. etc.
Independent - Not owned by another company, operates and makes products by itself. Warp is n indie company
Cross Media ownership - when a company makes more than one type of media product by owning companies that make different media. The BBC is an example as it makes radio, film and TV.
Commercial - a company that makes a profit. Most companies exist to make money. Generally have sponsorships.
Public Service Broadcaster - funded by the public money. These have to make educational money. BBC and TV licence free, Channel Four also has some PSB resist. Some output entertains but they have to also educate, inform and entertain. Eastenders (entertain), News (informs) & documentaries (educate). The BBC have to cater for a range of different audiences. They need to be inclusive such as the Asian network to represent different cultures. Programs have to include and represent different ethnicities. Channel Four makes the news (to inform), real life. documentaries (to educate) & Hollyoaks (to entertain but also inform and educate). Channel Four host the Paralympics to show diversity and different minority groups.
Joint Venture - When a company works with another company. This is like WARP film and Film Four. Mutually beneficial so that both of the companies get something good out of it.
Rupert Murdoch's values are repeated using different platforms. His views are shown throughout all of the different media that he uses.
Conglomerate - Made up of companies called subsidiaries. The largest media conglomerates include News Corp/ 21st Century, Warner, Viacom, CBS, Comcast, Sony, Disney company. etc.
Independent - Not owned by another company, operates and makes products by itself. Warp is n indie company
Cross Media ownership - when a company makes more than one type of media product by owning companies that make different media. The BBC is an example as it makes radio, film and TV.
Commercial - a company that makes a profit. Most companies exist to make money. Generally have sponsorships.
Public Service Broadcaster - funded by the public money. These have to make educational money. BBC and TV licence free, Channel Four also has some PSB resist. Some output entertains but they have to also educate, inform and entertain. Eastenders (entertain), News (informs) & documentaries (educate). The BBC have to cater for a range of different audiences. They need to be inclusive such as the Asian network to represent different cultures. Programs have to include and represent different ethnicities. Channel Four makes the news (to inform), real life. documentaries (to educate) & Hollyoaks (to entertain but also inform and educate). Channel Four host the Paralympics to show diversity and different minority groups.
Joint Venture - When a company works with another company. This is like WARP film and Film Four. Mutually beneficial so that both of the companies get something good out of it.
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