LO2: Key Terms

Advertising -

• Marketing 
• Information to the audience
• Creating awareness 

Distribution - 

• Channel of communication 
• How the product reaches the audience
• Shop purchases, downloads

Traditional - 

• Pre-internet

Ident -
When a channel only advertises its own programs

Sensationalist language -

• Language that is exaggerated to provoke a reaction

Web 1.0 -

• 1995-2005
• couldn't comment
• no audience participation  
• none interactive 
• text, images

Web 2.0 - 

• 2005-2012
• Youtube - 2005 none professionals put videos online 
• Facebook - 2007
• More interaction

Web 3.0 - 

• 2012 onwards
• Learns your preferences 
• GPS tagging
• More personal
• Very interactive 

Smartphones - 

• Black boxes 
• Links back to Jenkins
• 2005