BLUE PLANET 2

Age Group: 35-70
Gender: 60-40 (male-female)
Ethnicity: White British
ABC1: 60-40

The age group is a lot more educated than the younger demographic and may have grown up with David Attemborogh so would want to wath the program. The ethnicity and subject topics are those that are more enjoyable to the audience of white british. They are more educated and threfore are in the ABC1 class, these have higher income and therefore will want to be educated.

Key Theory - Denis McQuail (1972)
These are called "audience pleasures" this  is what makes an audience consume a particular product

• Escapism - escape from reality (film)
• Survellance - find out information (newspaper)
• Building personal relationships - create conversations and discussions with others (soap opera)
• Create your own personal identity (magazine) 

Escapism is the tendency to seek distraction and relief from unpleasant realities, especially by seeking entertainment or engaging in fantasy. This is something that can audiences can feel through film. A film that makes an audience feel this is Alice in Wonderland by Tim Burton. This is a fantasy film which shows a world which is mysterious and different to the one that we live in, this allows the audience to escape form the real world into a fantasy land in the film. The use of weird and wonderful characters such as the caterpillar will create this escapist effect. 

Im a celebrity is a television programme that builds personal relationships due to it causing people such as friends to talk and discuss the eliminations of celebrities on the programme. It creates a talking point between people and leads to them discussing the programme and keeping up with the episodes. The demographic of this program is mainly 16-30 year olds of a mixed gender, ratio 60:40 (female:male). The NRS class of the views of Im a Celebrity is mixed ABC1 and C2DE due to the celebrities that are on the