LO3: Theories of Representation

Male gaze - Laura Mulvey
Women are objects of male pleasure

Hypermasculinity - McConnell (1995) 
Media texts show a hypermasculinity

Re-presentation - How the media shows us things.


Key Theory 1- Tim O'Sullivan et al (1998) 
For representations to work, there has to be a shared recognition go people and places. All representations therefore have ideologies behind them. Ideologies refers to a set go ideas which produces a partial and selective view in reality.

In High School Musical 2 there is the view of reality that is everyone goes around singing and dancing all the time

Key Theory 2- Laura Mulbey (1975) 
Male gaze. Wome are objectified in media texts and passive objects. Audiences are positioned to view the women from the point of view of a heterosexual male.

In my film there is male gaze as the women in it wear short dresses and are pretty.

Key Theory 3 - Stuart Hall (1995)
Western / White cultures continue to misrepresent ethnic minorities as in the media due to underlying racist tendencies. e.g. non-white as "the other", evil, barbaric, pitied, humoured.

Chad and Taylor are together and they are the only black people in the film .They aren't very key parts in the film and the white people are. This does not show a progressive representation that theres

Key Theory 4- Earp and Katz (1999) 
Men are often represented as having tendencies of pathological control and violence.

Key Theory 5- Edward Said 
Eastern cultures represented as something bad

Key Theory 6- John Berger