Technological convergence - The coming together of media technologies to provide new services for the audience e.g the creation of smartphones (phone, internet, apps, camera, microphone, telephone, bluetooth, touchscreen, computer, wifi)
Synergy - When a company cross promotes across different media products to maximise the success of a product
Cross Media Ownership - When a company owns a range of media sectors
Black Box Devices - Smartphone or sky box. Convergence culture - Henry Jenkins 2006.
Technological convergence has changed how advertising by allowing advertisers to advertise on a range of different platforms like social media instead of just using traditional platforms like print and television advertising.
Above the line advertising - any advertising that reaches a mass audience whether it is digital or traditional. These are the likes of TV adverts, billboards, magazine and film trailers.
Below the line advertising - advertising that targets individuals. This could be things such as flyers, social media, popup ads and emails.
Timeshifting - watching TV at different times due to on demand services. Traditional TV is still set to a time schedule.
No comments:
Post a Comment