LO2 : Recap Test

"Explain two ways products are advertised to audiences in digital age. Use examples to suport your answer."

In the digital age, products are advertised using social media. This is a type of below the line advertising, this means that it is down to individuals. Social media campaigns can be successful due to people being on their smartphones in todays society and checking social media regulally. An example of a product that is advertised on social media is the film "everything, everything", there are lots of trailer ads shown on social media platforms such as instagram and facebook. Another way that products are advertised are film trailers as these are a form of above the line advertising. This form of advertising is shown to a large audience due to film trai;ers being shown before films at the inema, before films on DVD and also shown on social media. The trailers give a snippit of some of the interesting parts of an up and coming film which will make people want to watch it.

Identify three channels of distribution that are considered successful in digital age in terms of products reaching audience. Justify your answer.

Video on demand services are one channel of distribution. This is intregrated into things like Netflix because it is a service that provides many different programs and films on demand. This means that people can view films that they might not nececerally know about or entitled to watch as they come up in the suggested section so that reaches a wider audience. Another channel of distribution is TV, this is done by adverts in between programs. These are repetative and mean that ideas get put into a person head so that they are more likely to buy the product. One other channel of distribution that is successful in the digital age is social media. This is effective for products to reach audiences as so many people use social media nowerdays so therefore it will reach a range