LO3 :

Meaning or macro ideas and elements are made up of micro elements. Codes and conventions are the "ingredients" that make up a specific genre of a product.

Technical conventions that we call micro elements fall into four areas for audio-visual products.

Mise-en-scene - Everything in the shot
Camerawork techniques
Editing techniques
Sound

• Scientific things
• Technology - iconography (things in the background that represent a certain place or time period)
• death - fire colour
• Wearing boiler suits with face masks- lycra so they can move quickly
• different locations - set in space
• night and day shifts -night signifies danger
• special effects - explosions
• sad music with a voiceover - eerie
• High tech lighting 
• medical rooms & tables 

Genre os a critical tool that helps us to duty texts and audience responses to texts by dividing them into categories based on common elements. These common elements are called generic conventions/ characteristics/ elements or tropes.

All genres have subgenres which is a genre within a genre.